Thursday, 24 May 2018

Ayurveda important resources

Patanjali, Yoga, Ramdev and India

A year can be a long time in the consumer expendables business. Last May, Ramdev, while addressing a packed press conference in Delhi, announced that Patanjali Ayurved (, the nature-and-ayurveda products firm he founded, had crossed Rs 100 billion in sales.
Ayurveda is a system of medicine with historical roots in the Indian subcontinent. Globalized and modernized practices derived from Ayurveda traditions are a type of complementary or alternative medicine. In countries beyond India, Ayurveda therapies and practices have been integrated in general wellness applications and in some cases in medical use. Ayurveda is a holistic system which promotes health and vitality using natural, organic and non-toxic substances for healing, recognizing the interconnectedness of the body, mind and emotion. Ayurveda is science of life and mother of healing with great emphasis on its prevention and self-healing care system. To nurture the excellent and competent Ayurvedic health care leaders and to establish Ayurved as main stream health provider for the modern world. We perceive these objectives:-
• To impart quality education of Ayurved.
• To imbibe research attitude within Ayurved faculty.
• To promote clinical services for enrichment of the science.
• To participate in health related national, international scientific and community activities.
Dhupana is use of smoke which emanates after burning a dried herb. It is extremely useful in patients with breathing problems and also in those with non-healing wounds. It is also used as a follow-up procedure after some Pancha Karma Procedures like Vamana.
The Ayurved college and hospital is strategically situated at a distance of 15 kms from the Pune Railway station, 20 kms from the Pune Airport and 2 kms from the Pimpri Railway station. It is well connected to the city of Pune by both road and rail. The institute is thus ideally located far away from the hustle and bustle of the city but close enough to be easily accessible to Mumbai.

Thursday, 26 April 2018


Information on Patanjali Yog Chikitsalaya

Patanjali Yog Chikitsalaya

Patanjali Ayurved Limited is an Indian FMCG company. Manufacturing units and headquarters are located in the industrial area of Haridwar while the registered office is located at Delhi. The company manufactures mineral and herbal products. Patañjali (Sanskrit: पतञ्जलि) is a proper Indian name. Several important ancient Sanskrit works are ascribed to one or more authors of this name, and a great deal of scholarship has been devoted over the last century or so to the issue of disambiguation. Take enough yoga classes and you'll eventually hear one of your teachers quote from the Yoga Sutra, which is the guidebook of classical, or raja (royal), yoga. Written at least 1,700 years ago, it's made up of 195 aphorisms (sutras), or words of wisdom. Patanjali, also called Gonardiya, or Gonikaputra, (flourished 2nd century bce or 5th century ce), author or one of the authors of two great Hindu classics: the first, Yoga-sutras, a categorization of Yogic thought arranged in four volumes with the titles “Psychic Power,” “Practice of Yoga,” “Samadhi”. Patanjali yog chikitsalaya has achieved a tremendous presence around the globe and throughout India in a very small time since its inception in 2006. We have more than 47000 retail counters, 3500 distributors, multiple warehouses in 18 states and proposed factories in 6 states. What if Baba Ramdev's Patanjali was not an NGO and paid corporate tax? Baba Ramdev’s mega fast moving consumer goods (FMCG) firm, Patanjali recently collaborated with e-commerce platforms to expand the reach of its products. Patanjali Ayurved Ltd is not a company. It is a concept that links the rising destiny of millions of rural masses. Patanjali Ayurved Ltd, the fast-moving consumer goods firm run by yoga guru Baba Ramdev, has made a Rs 9000 crore ($1.38 billion) bid to acquire bankrupt edible oils manufacturer Ruchi Soya Industries Ltd, The Hindu BusinessLine reported. The dates proposed for Patañjali's birth and life vary by a millennium. Some authorities suggest that he lived and flourished in the 4th century BCE, while others insist that he must have lived in the 6th century CE. The Yoga Sūtras of Patañjali are a collection of 196 Indian sutras (aphorisms) on the theory and practice of yoga. The Yoga Sutras were compiled prior to 400 CE by Sage Patanjali who synthesized and organized knowledge about yoga from older traditions.

Thursday, 29 March 2018

Video Marketing Trends

Video keeps growing and so does Video Marketing. We wanted to have a quick look at the video marketing trends of 2018 and see where there’s potential for businesses.
There were quite some news during 2017 regarding video and upcoming devices. We had a couple of new drones, smaller drones and recording devices coming out but nothing totally new we didn’t know already from 2016.
Videos remain in the lead as the content type of choice. So far, 2017 has been the year of video marketing and it is predicted that this rising trend will continue upwards in 2018, representing 84% of Internet traffic.
Video marketing is here to stay and it’s clear that in 2018 it will continue to be an essential part of marketing plans for businesses of all sizes. What can we expect, and plan for, in the coming year? More live video, 360 degree video, and square video to name a few.
Content marketing is constantly evolving. Just as it did in previous years, content marketing can be expected to remain a key strategy to increase brand awareness and acquire new customers.
Videos are also a great way to help you close the sale. According to a survey by BrightLocal, 88 percent of shoppers watch product review videos before making a purchase, and they trust these reviews as much as they would a suggestion from a friend.
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Monday, 12 March 2018

Resources on workplace trends in 2018

Companies will continue to promote their workspaces and design them to facilitate interpersonal relationships between employees. IBM stopped their remote-working program, pushing thousands of employees from core groups that support their brands back to the office. Apple's innovative new facility is designed to promote worker relationships, idea sharing and collaboration. Google Cafés are designed to encourage interactions between employees across departments and teams. All three companies have found that when employees bump into each other in physical environments, it sparks creativity and relationship building that leads to positive outcomes. Traditional diversity initiatives in organizations seek to include a wide range of groups inside the organization, and make hiring decisions with that in mind. But there’s an alternative model for building a diverse organization: creating an inclusive organizational culture. As the technology for remote work continues to improve, and teleconferencing software becomes more reliable, it’s getting easier for companies to allow their employees to skip the commute. In some workplaces, this is a perk that’s available a few days a week, but many companies have also found that it allows them to hire the best person for the job, regardless of geography. As has been the case in recent years, we continue to predict a growing focus on employee experience as a means of acquiring and retaining great workers. We’ve also predicted the growing importance of people analytics and leadership development in the past. New this year are predictions related to artificial intelligence (AI) in the workplace and the accelerating workplace impact of Boomer retirement.

Important resources on workplace trends in 2018 -