Thursday, 29 March 2018

Video Marketing Trends

Video keeps growing and so does Video Marketing. We wanted to have a quick look at the video marketing trends of 2018 and see where there’s potential for businesses.
There were quite some news during 2017 regarding video and upcoming devices. We had a couple of new drones, smaller drones and recording devices coming out but nothing totally new we didn’t know already from 2016.
Videos remain in the lead as the content type of choice. So far, 2017 has been the year of video marketing and it is predicted that this rising trend will continue upwards in 2018, representing 84% of Internet traffic.
Video marketing is here to stay and it’s clear that in 2018 it will continue to be an essential part of marketing plans for businesses of all sizes. What can we expect, and plan for, in the coming year? More live video, 360 degree video, and square video to name a few.
Content marketing is constantly evolving. Just as it did in previous years, content marketing can be expected to remain a key strategy to increase brand awareness and acquire new customers.
Videos are also a great way to help you close the sale. According to a survey by BrightLocal, 88 percent of shoppers watch product review videos before making a purchase, and they trust these reviews as much as they would a suggestion from a friend.
Important Resources -
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Monday, 12 March 2018

Resources on workplace trends in 2018

Companies will continue to promote their workspaces and design them to facilitate interpersonal relationships between employees. IBM stopped their remote-working program, pushing thousands of employees from core groups that support their brands back to the office. Apple's innovative new facility is designed to promote worker relationships, idea sharing and collaboration. Google Cafés are designed to encourage interactions between employees across departments and teams. All three companies have found that when employees bump into each other in physical environments, it sparks creativity and relationship building that leads to positive outcomes. Traditional diversity initiatives in organizations seek to include a wide range of groups inside the organization, and make hiring decisions with that in mind. But there’s an alternative model for building a diverse organization: creating an inclusive organizational culture. As the technology for remote work continues to improve, and teleconferencing software becomes more reliable, it’s getting easier for companies to allow their employees to skip the commute. In some workplaces, this is a perk that’s available a few days a week, but many companies have also found that it allows them to hire the best person for the job, regardless of geography. As has been the case in recent years, we continue to predict a growing focus on employee experience as a means of acquiring and retaining great workers. We’ve also predicted the growing importance of people analytics and leadership development in the past. New this year are predictions related to artificial intelligence (AI) in the workplace and the accelerating workplace impact of Boomer retirement.

Important resources on workplace trends in 2018 -

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Monday, 22 January 2018

22jan2018

How to deal with Horoscopes?

A horoscope is an astrological chart or diagram representing the positions of the Sun, Moon, planets, astrological aspects and sensitive angles at the time of an event, such as the moment of a person's birth. The word horoscope commonly said as rashi bhavishya in hindi is derived from Greek words hõra and scopos meaning "time" and "observer" (horoskopos, pl. horoskopoi, or "marker(s) of the hour"). The twelve signs in horoscope are Dhanu, Kanya, Karka, Kumbha, Makar, Meen, Mesh, Mithun, Simha, Tula, Vrischika and Vrishabha. Other commonly used names for the horoscope in English include natal chart, astrological chart, astro-chart, celestial map, sky-map, star-chart, cosmogram, vitasphere, radical chart, radix, chart wheel or simply chart. It is used as a method of divination regarding events relating to the point in time it represents, and it forms the basis of the horoscopic traditions of astrology.

In common usage, horoscope often refers to an astrologer's interpretation, usually based on a system of solar Sun sign astrology; based strictly on the position of the Sun at the time of birth, or on the calendar significance of an event, as in Chinese astrology. In particular, many newspapers and magazines carry predictive columns, written in prose that may be written more for increasing readership than tied directly to the Sun or other aspects of the solar system, allegedly based on celestial influences in relation to the zodiacal placement of the Sun on the month of birth, cusp (2 days before or after any particular sign, an overlap), or decante (the month divided into 3 ten-day periods) of the person's month of birth, identifying the individual's Sun sign or "star sign" based on the tropical zodiac.